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Identity Imagine is a Canadian gently cooked dog food made in small batches with high proportions of animal ingredients. At Moonlight Natural Pet Store, we carry selected Identity Imagine recipes including chicken, beef, turkey and less-common proteins such as bison. The recipes are grain-, potato-, pea- and legume-free and are flash frozen after cooking for convenient fresh-food feeding.
Identity stands out for its very high inclusion of muscle and organ meat in selected recipes and its use of whole-food ingredients without a conventional synthetic vitamin and mineral premix. We also like that the range provides genuinely different animal proteins, including less-common choices such as bison, which gives customers more flexibility when rotating proteins. Small-batch kettle cooking and flash freezing create a useful middle ground for owners who want fresh whole-food feeding without managing a raw diet.